Yvon Chouinard, the (previous) owner of Patagonia, has given away the entire company to a series of trusts fully focused on protecting the environment.
This is the most impressive and dramatic step a business or business owner has ever taken to help protect plant Earth.
As Yvon puts it,
"Despite its immensity, the Earth’s resources are not infinite, and it’s clear we’ve exceeded its limits. But it’s also resilient. We can save our planet if we commit to it".